Ben M. Bensaou
Can Your Sales Team Capture the Voice of the Customer? It Depends
In my blog posts as well as in my book Built to Innovate, I’ve emphasized the importance of the voice of the customer as a source of...
top of page
Built to Innovate
by Ben M. Bensaou
Search
Ben M. Bensaou
- Oct 4, 2022
A Few Magic Words That Can Help to Create a Culture of Innovation
As I’ve explained elsewhere, one of the most crucial roles in creating your organization’s innovation engine and keeping it running...
Ben M. Bensaou
- Aug 10, 2022
How to Turn the Potential of Digital Transformation into an Innovative Reality
In recent years, one of the dominant models of innovation has been digital transformation—the notion that businesses need to take...
Ben M. Bensaou
- May 26, 2022
Reframing Your Big Picture: Business Model Innovation
As I explain in my book Built to Innovate, the most important role that senior leaders can play in making their organizations into...
Ben M. Bensaou
- Apr 20, 2022
It Takes All Kinds to Innovate: Creating a Cross-Disciplinary Space Where Creativity Can Thrive
One of the big differences between your company’s execution engine and its innovating engine is in the way people, resources, and...
Ben M. Bensaou
- Apr 7, 2022
Finding the Diamond in the Rough: The Magic of the Customer Utility Table
In my last blog post, I spoke about the importance of innovating not just when developing new products or services, but in everything you...
Ben M. Bensaou
- Mar 15, 2022
You Can Innovate in Anything You Do
I’ve often spoken and written about the heroic myth of innovation—that business creativity is the province of a few geniuses like Steve...
Ben M. Bensaou
- Feb 24, 2022
Why Silo-Busting Teamwork Drives Your Innovating Engine
One of the biggest reasons many companies struggle to innovate is the barriers between different business units and the individuals who...
Ben M. Bensaou
- Feb 9, 2022
Listening to the Silence of the Customer: How to Be a Fly on the Wall
In previous blog posts, I’ve spoken about the importance of stepping into the shoes of your customer as a key step in becoming more...
Ben M. Bensaou
- Feb 1, 2022
Eager to Innovate? Get Out from Behind Your Desk
In my last blog post, I described a simple way most organizations can jump start their capacity for innovating. It involved, first,...
Ben M. Bensaou
- Jan 25, 2022
To Flip the Innovating Switch, Become a Customer
As an innovation trainer, I am often asked by business leaders, “How can we jumpstart the practice of innovating at our organization?”...
Ben M. Bensaou
- Jan 18, 2022
“Make Others Jealous”—A New Motto for Innovators
You may have heard the saying, “Don’t ask for permission, ask for forgiveness.” It’s an expression typically addressed to frontline...
Ben M. Bensaou
- Jan 6, 2022
Focus on Innovating and You’ll Get Innovation
In the minds of many people, the words innovation and innovating are synonyms—two words that mean exactly the same thing. Technically,...
bottom of page